Silver — E-Commerce Relaunch
Relaunch of silver.com.tr (live since 2000) into a leading e-commerce platform — record traffic and sales, with Silver products now used across Nusr-Et's global locations.
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The situation
A domain licensed since 2000 carries real search equity and real legacy. Rebuilding it is not a design job: the traffic already coming has to survive the move, and the brand behind it is sold in professional kitchens where the site is part of the sales case.
Our approach
We rebuilt silver.com.tr as a modern commerce platform and took on the digital marketing strategy alongside it, so the relaunch and the demand reaching it were planned as one piece of work rather than handed between two parties.
The outcome
The relaunch produced the highest traffic and online sales in the site’s history and drew attention in the sector; Silver products went on to be used in Nusr-Et restaurants worldwide. We have carried the platform’s system engineering for two years since.
About the project
We re-established silver.com.tr — originally licensed in 2000 — as a modern e-commerce platform and managed its digital marketing strategy. The relaunch achieved the highest traffic and online sales in the site's history, drawing attention across the industry and contributing to Silver products being adopted in Nusr-Et restaurants worldwide. We continue as system engineers for the platform, keeping it stable through two years of growth.
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