Halka Arz Haber — Web
The web side of the IPO tracker, built so the same AI-drafted evaluations reach search in the first response.
The situation
For a news site, search visibility is not marketing applied afterwards — it is an architectural property. Page structure, render strategy and speed decide whether the article is in the snippet, and by the time a site is built the decision has already been made.
Our approach
We built the site on Gatsby with SEO performance and AdSense revenue as design constraints from the outset, structuring pages and delivery so content reaches search in the first response.
The outcome
The same evaluations that appear in the app reach search directly, and the site reached a wide audience and generated substantial revenue on the strength of steady visibility in snippets and Discover. The app and the site share one evaluation layer, so content is not produced twice: an editor approves once and the same text appears in both places. Treating search visibility as an architectural constraint removed the need for a separate optimisation effort later on.
About the project
We built the web counterpart to Halka Arz Haber on Gatsby, engineered from the start for SEO performance and AdSense revenue. After launch, the site generated substantial income through consistent snippet and Discover placements, reaching a wide audience around Turkey's IPO market.
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