Alphan İnşaat — Augmented Reality Catalog

Construction is sold before it exists. A buyer is asked to commit to a building from a floor plan and a render, and neither conveys what standing inside it is like.

We built an augmented reality experience with Unreal Engine and 3ds Max, delivered through ARCore and ARKit, that turns the printed catalogue and the billboard into an entry point: the viewer interacts with the physical piece and explores the project in interactive 3D.

Built in 2018, this was among the first examples of the technology anywhere — years before AR became common in construction sales. The project is archived; the approach is not. The habit formed on that project is still in place: use a technology where it resolves the point a buyer cannot decide on, not as a demonstration. Augmented reality was not a claim to novelty here — it was the answer to selling something that did not yet exist.

We developed an Augmented Reality catalog and billboard experience for Alphan İnşaat, allowing users to interact with printed catalogs and billboards to explore the project in detail. Built on Unreal Engine and 3ds Max with ARCore/ARKit, it was one of the first examples of this kind of technology globally — an early bet on AR in the construction industry, years before it became commonplace.