Mulcol — AR Product Catalog

Technical products are hard to sell from a photograph. Scale, fit and detail are exactly what a catalogue image flattens, and for a manufacturer selling across Europe the sample case cannot be everywhere.

We built an augmented reality catalogue with Unreal Engine and 3ds Max, delivered through ARCore and ARKit, so a customer can place a product in a realistic virtual setting and inspect it in three dimensions.

Size, features and finish became things a customer could judge before a sample arrived, replacing static product photography in the sales conversation. For a manufacturer selling across Europe that means one practical thing: in every meeting the sample case cannot reach, the product can still be shown at its true scale. When the catalogue changes there is no print run to wait for either — the same application carries the current range.

We built an Augmented Reality catalog for Mulcol, letting the company showcase its products in an interactive, 3D format. Customers view and explore products in a realistic virtual environment, better understanding dimensions, features, and aesthetics — a modern alternative to static product photography.